How Landing Rank works
Every published startup's landing page is audited against a fixed rubric and graded S to F. Same rules for everyone — here they are.
What gets graded
The audit looks at your landing page the way a first-time visitor does: two screenshots (desktop and mobile), the page's visible text, and a set of technical measurements. It answers a fixed checklist of specific questions — never a general impression — and the score, the tier and the verdict are computed from those answers. The rules are distilled from the classic landing page canon: clarity beats creativity, benefits beat features, proof beats adjectives.
The grade is opinionated by design: one school of landing page thought, applied the same way to every page. It's a sharp second opinion, not professional marketing advice — a page can rank low and still print money.
Six dimensions
First five seconds
25%The above-the-fold test, desktop and mobile: can a stranger tell what this is, who it is for and why it is better in five seconds? Is the real product visible, is there a call to action and a hint of proof before any scrolling?
Message & copy
25%The headline sells an outcome, not a category. Plain language, specifics and numbers instead of buzzwords, benefits leading and features proving. Copy a competitor could paste unchanged scores low.
Conversion path
20%One clear primary action with a value-shaped label, visible pricing, reassurance where doubts live, and ideally a way to taste the product before committing.
Trust & proof
15%Real, specific social proof: numbers, named testimonials with concrete outcomes, honest answers to real objections, a guarantee near the ask. Fake-smelling proof scores below no proof.
Design & structure
10%Visual hierarchy that walks the eye from headline to action, disciplined color, sections that breathe, one idea per screen. Ugly-but-clear beats gorgeous-but-confusing.
Technical foundation
5%The basics a browser and a search engine see: HTTPS, speed, mobile viewport, proper title and description, a share image, working links.
The bars show each dimension's share of the total score.
The ladder
S is deliberately rare: on top of a 90+ score it requires near-perfect first-impression and copy marks, nothing weak anywhere, and a clean technical bill — no capped checks at all.
The verdict
Every audit comes with a verdict — two or three sentences about what your page actually does to visitors, quoting your own copy. Expect it to be blunt. A sample, so you know the tone:
Hard caps
Some failures limit the tier no matter how good the rest is:
When grades change
Pages are re-checked weekly and re-graded only when the content actually changes — a grade never moves on its own. Founders can trigger a re-check anytime from the dashboard (re-grades are limited to one per day). Tiers don't flap at the borders: a page has to clear a boundary with a margin to move up or down, so a B stays a B until the page genuinely earns something else.
Get your landing graded
List your startup and it enters the weekly audit cycle — tier on your page, full breakdown and fixes in your dashboard.